This DVD presentation includes the history of the livestock industry and the origins of the varying livestock species. Advancements in the livestock industry are also discussed, along with a detailed explanation of animal husbandry practices of today. Various pricing and marketing strategies are introduced, emphasizing the importance of consumer appeal and satisfaction. From animal by-products to pricing grids to career opportunities, this DVD is a perfect introduction to the livestock industry. Collaborator: Sam Jackson, Ph.D., Texas Tech University.