Buyers, Markets, & Marts
Buyers, Markets, & Marts

Buyers, Markets, & Marts

Price: $99.00
Item Number: CEVD0631
Topics Include:
Fashion Influences
Product Lines
Buying Process
Order Placement
and Many More!
How do fashion buyers decide in October what to purchase for their spring line? Let Charli Light, buyer and retail store owner, share her secrets as she introduces you to fashion merchandising. Charli explains how she prepares for her trips using trade publications, sales reports, customer requests, fashion influences (music, movies, TV, famous people, important events) and her own intuition. Then, join her on a three-day buying trip to the Dallas Mart where you will view the entire purchasing process: browsing, talking with line marketers, deciding on the "look" for the coming year and placing the orders. A supplement is included.

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